Quote:
Originally Posted by kennyc
This wasn't about winning. You said that no one except techies were aware of format differences. I corrected you.
|
Fair enough, maybe techies was too specific a term.
I'll just toss that out and say more generally that--"People who are acutely aware of format differences will have little to no impact on which format wins. Just like they haven't in past format wars in other areas."
Though I'm still not sure it was really specific. Do you think most iPod owners know the difference between AAC and MP3 given the majority just buy from iTunes, synch their iPod and never put more thought into it?
The average consumer is about as intelligent and informed as a slug. They just buy whatever becomes the hot, must have item through a well designed marketing campaign. And that will decide the e-book format wars just like it has other wars.