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Agreed that the price for acquiring the book, editing and preparing the book for distribution do not change. However, printing and distributing and physically selling the book are a substantial investment (and risk) per book unit unless you are sure that the book will be a best seller and can mass produce. Comparatively, the cost of selling and distributing an ebook is modest.
Why would a publisher not sell the ebook version for substantially less when his real costs are substantially less? It's almost like publishers expect ebooks sales to help subsidize paper book sales.
cheers
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