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Who knows. Again, only us geeks here know anything about these formats.
Most folks are just going to buy a Kindle or Sony (or Nook) and use the attached stores and never worry about the formats, coming to sites like this, looking at other e-book stores etc.
The early adopter type on the internet always over inflates the importance knowledgeable folks like them have in determining what happens in the market for that device. In reality, they matter jack shit. It's the joe six packs who know nothing about this stuff that determine what formats win in the mainstream.
People here can ramble on about ePub all day and all night, but that will have little impact on the outcome. The format that wins will be the one attached to the device that is the best marketed and really catches on in the mainstream selling to people who know nothing about ebooks, ebook formats etc.
Just like Apple managed to win the music market even with having a proprietary AAC format rather than MP3. It's all marketing it to the clueless masses that will determine the outcome.
Unless eReader devices are too remain a niche item for tech inclined avid readers and not ever catch on in the mainstream. Then the nerds who care about formats etc. will have more impact.
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