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I would imagine that as the e-book market strengthens, Amazon and other e-book stores will be in a position to start pushing back on the publishers putting prices more in line with what the consumers are willing to pay, kind of like what happened with music industry and Apple. It may take a couple of years, but Amazon has the money to stay with it.
I also think that Amazon is a lot more interested in the sale of e-books than they are in the sale of kindles. I would not be terribly surprised to see the kindle get spun off as a separate company at some point.
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