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Amazon hold a monopoly on Kindle books - they have no reason to price them much more cheaply than the paper equivalent, they will set the price to that which the market will sustain. Amazon and the publishers will want the e-book and the paper copy to produce much the same revenue. A business model which when you purchased a paper copy the e-book was included for a small extra fee would produce the most profitable revenue stream as they effectively sell you the same thing twice albeit at a discounted rate.
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