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yes, they failed to market it and price it correctly. they acted as if just because it was a sony it would sell for more than a vhs. their fees to other companies were higher than vhs and the movie studios did not like making two versions of the same film. back then it cost a lot more to make a copy than it costs now for a dvd. so yes, sony is the reason that betamax failed. and it was a better picture quality.
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