[Dr. Drib]

(where the "given" is that the author wants to promote his/her book AND understands technology--- so let's leave Rowling out of it, as her time too will pass ---), and combine the TWO in ONE ad and then sit back and see what happens.

Now: put them all ON a plane with a crowd of passengers OUT of their seats and reading over this person's shoulder who -- NOW, GET THIS! - is the OWNER of the SONY READER! (Make certain there is quick shot to indicate the plane has yet to take off.)

ASIDE: Sony, I'm still waiting for your negotiations with Knopf.


Don