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I think calling the nook (and yeah, I preordered one) a Kindle-killer is a little premature. The press does this all the time though. Take the best selling device in a category, and anytime a competitor announces a similar product, they dub it as hoping to kill the proliferation of the leading device. Every new cell phone is labelled as a hopeful iPhone-killer; every music player fares similarly.
Of course, one of the biggest things the press fails to acknolwedge is that even if the new device (nook) become very popular, the odds of everyone who already owns the leading product (Kindle) jumping ship to the new device is somewhat slim. So even if the new device seems to be selling extremely well, and knocks down new sales of the old device a bit, it still hasn't "killed" anything. Most likely, both products will continue to be sold, even if their sales figures even out.
Just the PR people and the media organizations going all sensationalist, like they do on everything.
K.
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