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Old 12-04-2009, 09:51 AM   #1
Nate the great
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A Glimpse into how B&N handles digital textbooks

I just found something rather interesting on The Daily WTF, a blog I follow.

From the blog post:
Quote:
"There is something so fundamentally wrong with this," David Daniel notes, "I bought an 'eBook' from the Arizona State University bookstore. At checkout, I wondered why they wanted me to choose a 'shipping address' and a 'carrier'... and now I know. They FedEx'ed me the eBook."


I'm sure you're scratching your head, but I find it fascinating. Look at the image. Do you see the hole in the top of the cardboard square? I think that little piece of cardboard is supposed to be hanging on a hook in a college bookstore. Obviously the hook is supposed on the shelf next to the paper version of the digital textbooks.

In case you're interested, the link in the image leads to www.digitaltextbooks.com. This site is owned by MBS, a textbook disitributor (both paper and digital). MBS is a business partner of B&N College, and currently handles digital textbook sales for B&N. MBS has been in digital textbooks (and ebooks in general) longer than B&N, so don't interpret that to mean a subordinate relationship.
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Last edited by Nate the great; 12-04-2009 at 09:54 AM.
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