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I'm not rushing out buying e-readers for all my friends ... I don't have that sort of income. I'll buy a book, yes ... but $300 e-reader? That needs to be fed?
For the right special person, sure. I'm a recent Kindle 2 owner and -- since I actually use it for reading books -- am pretty darned impressed. I love e-ink; I get enough eye strain reading backlit text from my computer and, um, posting to e-book forums ...
Assuming the right audience, I'd have no problem gifting a Kindle 2 and dragging them over to a site like ManyBooks.net where they can easily download two or three titles which pique their interest in .mobi format. After that "training wheels" session -- downloading, transferring to Kindle and reading -- I am sure they'll be hooked and the gift will be treasured.
Then they can move on at their choice to myriad paid content and the joys of 2 weeks, not 6 hours, between charges.
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