If Windows sees an autorun.inf on a drive when it's mounted it can display some personalized information, a custom icon and prompt what to do.
Here's a AUTORUN.INF setup for a Kindle:
Code:
[autorun]
open=C:\Program Files\Calibre2\calibre.exe
action=Open Calibre
label=YOUR NAME HERE Kindle DX
icon=kindle.ico
The default action would be to open Calibre - change it if you want to open something else. There's a copy of the INF (edit it for your details) and an icon in the attached ZIP file. Drop both into the root of your Kindle.
I'm always tweaking things like this
P.S. I have autorun turned off on my removable drives because of other issues, so while the name and icon show just fine I can't see if the autorun actually launches. Someone please let me know if it works OK.