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Moejoe,
The t-shirt idea is spot-on. Like going to a concert or play, if you want a physical souvenir of the experience, you buy a t-shirt. I guess another option would be a "program" featuring a short essay by the author on the subject of the book. How it came to be written, how many people he/she knows will be irritated at seeing themselves as unflattering characters, the number of cups of coffee that were spilt on the keyboard during the production of the thing, something like that.
Souvenirs, that's what's wanted!
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