[Neil]

Uh, it should be a no-brainer to program accepting gift cards. The way they're set-up you need to enter a default credit card as a site preference. Then, when you order an ebook, it downloads and the default credit card is charged. All they need to do is to allow you to enter agift card's number and make the gift card your default card. Any professional programmer could fix this in less than a day for them. The only extra is that they would need a quick look-up database to determine the funds were available on the card. This is not, IMHO, a programming issue but is a corporate decision.

OOOPS never mind just saw message they are doing it, Not very intuitive how to delete messages here!