Sony has a different approach
Sony requests password entry to confirm every book purchase, by the way.
Thus, it is possible for Amazon to change their present 1 click requirement.
Actually, I only use the recent "Kindle for PC" program to read Amazon books on my PC. The mandatory 1 Click method applies there as well.
Now, when I want to buy a book, I check the Sony versus Amazon price and buy from whomever has the lower price. I read both sources of books on my PC. I do own a Sony PRS 505 for very occasional use when away from home. If most of my books end up as Amazon purchases, I'll buy a Kindle 2 as well for those occasional uses.
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