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But according to the quoted author the *percentage* is the same -- $1 of a $10 ebook sale is the same percent as $2.50 of a $25 hardback. Both are 10 percent. (Though, geez, what idiots pay full retail price for a hardcover unless you're trapped in an airport for 12 hours? That $25 hardback is usually available at Costco for $14.84.)
The question, I guess, is whether enough ebooks at $10 can be sold to make up for the reduction in hardback sales.
@Daithi, authors can't retain ebook rights if they are with a major publishing house, unless they are a really huge name with a lot of clout. The major publishers all require ebook rights.
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