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The kindle probably is the best from a gift standpoint currently--at least for gifts for people not that tech inclined etc.--since it's the easiest to use with the built in WiFi store etc.
That will change when the Nook and other readers with integrated stores are out.
My dad reads a decent amount--not enough to justify buying him an e-reader at current prices though. But if I was going to get him one this x-mas it would be a Kindle. He doesn't use computers at all, so it would be way to much effort to have to train him how to hook it up to the PC, download books, transfer them over etc. Vs. just showing him how to use the Kindle and Kindle store.
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