[eGeezer]

After pondering all entries in this thread, it occurred to me that buying an ereader as a gift is much like buying a telescope as a gift. If the recipient is not an avid (reader, stargazer) it will gather dust. If the recipient has a budding interest in (reading, stargazing), and you don't get the right one, it will gather dust and perhaps kill or delay the person's interest in ereaders. If the recipient is already an avid (reader, stargazer) you'd better be really, really sure you are getting the one they want or it will gather dust (or maybe be returned).

But most important to all of that, the person giving the gift needs to be an avid (reader, stargazer) in order to have any chance at all of making the right choice.

So while I find the article distasteful, he is right that average Joe non-ereader owner should not, at this time, consider purchasing an ereader as a gift for someone else.