An Avatar does influence my inital impression of a person / poster.
First impressions are hard to shake, so it takes some time to get over a very serious avatar if someone is a born comedian.
I also think that as the 'net is predominatly text based (at least in forums), and text is notoriously hard to find tone in, an avatar and and a screen name add an element of serurity and anonimity..... and can help sort the gender for some of those more unisex names / handles.
I chose Xiaopanda 'cos I LOVE Pandas (natures way of saying over-specialisation leads to extintion...yes, I am a little warped) And Xiao means small in Manderin, the predominate language spoken in the region I find myself. Now that I have established Xiaopanda, I find that I have no need to change the handle to reflect my change n loctation, but I can alter my avatar to suit my mood....
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