No, just very, very, VERY resistant to change. But in all honesty that is expected. The larger the business and the longer said business has been around, the more hidebound it becomes. It happens in everything. There is a scaling self-filter that business imposes on itself. When you are small you are free to experiment and change direction on a whim if so inclined. The larger you become the slower you adapt and eventually changing direction is a monumental task that needs to be avoided if at all possible. So after a while the only people in power are the ones who share the same point of view as the business as a giant and not the people who see the view from the end users perspective.

It's not that they are blind, they just have no reason yet to look at a new route to market. Especially true if they still have the majority of vehicles delivering the merchandise. (Sad truth from a business perspective: To increase profits just reduce competition instead of improving your own line up. It's cheaper, easier and gives the same end result for the short term.)

Might be right there. I've heard that textbooks are huge money makers since they get bought all the time and take minimal updating. From many of the ones I've seen they aren't really to concerned about accuracy or facts either. I could just imagine the screaming and demands for legislation if a group of academics got together and made a cheap, accurate and updatable series of textbooks that could be distributed on a basic reader system. I imagine most schools would have no trouble subscribing to a model that ran a couple of dollars a year per student yet yielded continually updated information and removed maintainence of said volumes from their shoulders. (Hmmm, wonder what the home-school market would be?)