I think Amazon is trying to be the Apple of the E-book world, but I feel that they lack the longevity that Apple does through both their aesthetics and marketing. It took along time for people to wake up to the open format for music, but that revolution is just reaching its victory march and other industries are going to fall much quicker because of the ground that has all ready been paved.
While I absolutely love amazon, I have never felt anything less then dirty when I think of buying a kindle. This comes from the restrictions and big bother nature of amazons hold of their device. Amazon will all ways control a sizable share of the market, but I think that other people in this thread are right in that Amazon will eventually open their doors and it wouldn't surprise me to see the kindle become one of the pack when it comes to e-readers.
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