I was at Best Buy today (yes, I know I'm a little bit crazy). They had the PRS 300 as one of their limited quantity doorbuster items - regular price, but with a $30 Best Buy gift card. When I was there at around noon (at least 6 hours after the ad started) not only did they still have quite a few of the special offer readers available, but in the 15 or so minutes I was there I never saw anyone even approach the display. Definitely not a hot item in my little corner of the world!