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We know that newspapers around the world are experimenting with this idea, and that some are doing trials. I would expect that it's only a matter of time before one of these newspapers approaches Sony and tries to set up a partnership.
Of course, the newspaper in question would be wise to work out a way to customize your content to whatever reader you have, perhaps by downloading SW specific to your reader and capable of further content customization, and using that to download daily content.
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