Quote:
Originally Posted by Direct Ebooks
The final price charged is the euro amount displayed. This is converted by your card into the equivalent US amount, so often you will get the ebook cheaper than advertised!
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Some cards (many? many of mine, at least) charge a conversion fee so being able to pay in my 'native' currency would avoid that. Of course if all it does is make you pay the conversion fee then maybe it wouldn't be worthwhile-but if you're able to work a deal with your bank to avoid it then it would be beneficial to your (non-European) buyers.