We could expect lower prices as long as the cost drops as well. Having more ebook readers available and increased sales will help reducing these costs. We can see in the past 6 months how many new players starting selling ebook readers and how the prices have been dropped so far.
I don't think it will cost $100 soon, though. Unless, of course, some player starts selling it with low or no margins expecting more revenue from the content, which is actually a problem if you don't have a proprietary format to tie on your costumers (like Amazon) with your hardware.
Cheers
Paulo
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