Quote:
Originally Posted by Steve Jordan
With some concerted effort, certain viewpoints may discover that they can reach a larger market through digital distribution, creating a greater variety of content for all.
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Steve, what I have found different about the internet is the ability of people with a particular interest to congregate at a website. As you say, 22% of the American population is a lot of people. But I am thinking about a fraction of 1%. The internet enables intercourse among people who would never have known that the others existed. Their location is irrelevant.
As I see it, this will translate into web-magazine sales because the marketing of the mag can be focused on the relevant websites.
For example, in the whole world there are only three English language forums I am aware of related to modern jazz. Someone wishing to publish (if that's the right word for a webzine) a jazz mag need only advertise on those three sites. The publisher can find out quickly if the entire market has any interest.