In terms of the importance of US book sales, keep in mind that in 2008 the US made up close to 1/3 of the global book sales revenues (around $36 bn out of $119 bn iirc). It's also the single largest unified market, as far as I can tell.
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Originally Posted by pilotbob
Anyway.. I'm still not sure why one has to "win". for example, we know that Linux is a very small percentage of desktop users but they are still happy with it.
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Ehh, it's just a commercialized marketing and branding mentality, but it's mostly meaningless. It would really only be a problem if you purchase a reader and the company either goes bust or drops support for their ereaders.
That seems a tad more likely for Sony and B&N than Amazon, but I'd still regard that as an unlikely scenario.