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I showed my neighbor my DX and she her husband fell in love with it. They ended up buying 5 K2s, one each for themselves and their 3 children. I mentioned other readers including the Sony reader and the upcoming Nook but what sold them on the Amazon device was the ease of purchasing and downloading ebooks and availability of the reader.
My neighbors are technical but are not interested in liberating their books or reading library content. They just want an easy reading experience. As long as they stay within the Amazon ecosphere they'll be happy.
Win or lose the Kindle has had and will continue to have a huge effect on the electronic reader market.
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