Before I say anything else, I would like to ask...
Has anyone seen a Nook in real life? Is it in the stores yet to look at (obviously not to buy, since it's sold out).
Now onward...
Quote:
Originally Posted by forkyfork
Exactly. It is very common in the video game hardware world to "underproduce" hardware so as to create artificial demand. Sony is notorious for this. They purposely do not meet demand so that the customer fever grows even more. So then, when someone sees a PS2 in the store, they are more likely to impulse buy because they think they may not get another chance.
Methinks B&N is doing something similar. It's risky, but it's a good way to generate interest.
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Sony
was accused of doing this with the PS2. Similarly Nintendo
was accused of the same with the Wii. And closer to home... Amazon
was accused of this with the Kindle. Nothing has ever been proven on any of these cases.
A lot of times, new hardware is unavailable because it's new technology and production hasn't ramped up. Apple -- who has
never been accused of "underproducing" -- very often has a shortage of MacBooks when a new, major release comes out. Particularly when they switched to Intel. Not because they're "underproducing" but because they are still ramping up or creating the infrastructure for production.
The Nook has sold out until after Christmas even though
nobody has seen one in real life. AFAIK, not even journalists have been shown fully functioning versions for review. If B&N is underproducing, they are the stupidest company ever... next to Sony, Nintendo and Amazon of course.
-Pie