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I wonder if this is the ad as it was originally designed? The text suggests there might just perhaps have been a pile of paperbacks on one chair that some passanger couldn't take along.
However, second thought would not have been 'some passenger sure wanted to read a lot', but perhaps 'Oh, so that airline is usually *very* late if someone brought that much to read ...'.
The sign has the feel of an afterthought to me, as signs next to gates tend to indicate where unaccompanied children and the physically disadvantaged should sit if they need help. And that's probably not what Sony wants to suggest either ... ?
A bit too open-ended, that ad. But it *is* an eyecatcher, and reading is somehow 'in the air', even without the sign.
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