Apple (& Steve Jobs) know that DRM doesn't and can't work. There would not have been any DRM on the iTunes Music Store if the music labels hadn't insisted.
See this interview from 2003:
http://www.rollingstone.com/news/sto...tone_interview
"...we said: None of this technology that you're talking about's gonna work. We have Ph.D.'s here, that know the stuff cold, and we don't believe it's possible to protect digital content."
"Worst case: Somebody just takes the analog outputs of their CD player and rerecords it — puts it on the Internet. You'll never stop that. So what you have to do is compete with it."
It took from 2003 to 2009 for the music label to realise that Jobs was right.
If it only take the book publishers another six years to realise it, I'll be very surprised
Quote:
Originally Posted by Hellmark
Apple does what ever it will take to make more money. Dropping DRM meant just that for them. They don't care one way or another for DRM, it'll use it or reject it as it sees fit.
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