Yeah, I get that.
My feeling, though, is that most people--even most readers--cannot directly relate to that idea, because they've never had a "nook" to do their reading in. To me, Nook also seems a bit elitist, something for special people who can devote spaces to one thing and one thing only, lock themselves away and get away from it all. I suspect that, the more corporations try to make us think we need a special space just for reading, the fewer readers there will be.
I think the name should have evoked a different experience, a
desire to read, to learn, to be entertained... as opposed to a
place to do that. In that light, I'd say the name "Kindle" evokes that idea much better than "Nook" does. But then, maybe B&N were specifically thinking of the parallels, and trying for a name that denoted a place and specifically not an act or emotion.
I just don't think it worked.
(Anyway, since I now know I can download a book from B&N and read it on my iPaq, I'll never buy a Nook, or a Kindle, and it probably doesn't matter a whit what I think.
)