Quote:
Originally Posted by DMcCunney
No, the retailer does that.
A huge retailer ordering many copies may get a better wholesale price from the publisher than a smaller one. This has been a problem for independent booksellers for years: they can't match the pricing the big chains get. Many have gone under as a result.
But while the book will have a regular retail price printed on it, the retailer can choose to charge less than the sticker price. Sometimes much less, in deals known in retailing as "loss leaders". The idea is to get traffic into the store, where they will (hopefully) buy other things besides the highly discounted item.
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Dennis
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Exactly, and don't forget, Amazon and B&N are retailers too. So, the same way you examine shops looking for better prices in pb, you do in ebook.
This is a point. Another one, and I agree, is the high price of the ebooks and the publishers afraid of ebooks (many of them, at leas).