Quote:
Originally Posted by Terisa de morgan
Do you think that publishers fix a different price in different shops? When you see physical shops with 20% discount the first day they sell a book ?
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No, the retailer does that.
A huge retailer ordering
many copies may get a better wholesale price from the publisher than a smaller one. This has been a problem for independent booksellers for years: they can't match the pricing the big chains get. Many have gone under as a result.
But while the book will have a regular retail price printed on it, the retailer can choose to charge less than the sticker price. Sometimes
much less, in deals known in retailing as "loss leaders". The idea is to get traffic into the store, where they will (hopefully) buy other things besides the highly discounted item.
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Dennis