Quote:
Originally Posted by Simon Wood
I have a similar issue with the Kindle. What is a Kindle? It makes about must sense at the Nook. I'm reminded of when Eastman started Kodak, he invented the word that would make people take notice. For B&N, I don't think Nook is that word.
Maybe they should have gone with the uRead and started a whole line of U-gadgets... 
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After some extra consideration, Iʻve decided I really like the name Kindle and I really like the name Nook. Now I wish my reader had a more pleasant, comforting name than "Sony."
So letʻs rename the sony instead!