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Frankly, the free (often extended) samples have wedded me to the Amazon platform in ways I'd never imagined possible. It saves me from having to visit the bookstore with a list in hand.
I always make the time to read the sample of a free or inexpensive novel when it is available.
When I get a free book and really enjoy it, I go looking for more from the author -- and I often buy it without a thought if it's inexpensive, ie <$4.
A good unique premise grabs me as well.
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