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The way I check out a new author is mostly "word of mouth." Read a review somewhere, see it listed in a "if you liked this, you might like this" item from Amazon, hear that it is nominated for a award, a good blurb. Without some sort of information like that, the chances of me paying to read an ebook from a complete unknown are very, very, very close to zero. If it were free, however, I'd accept a copy, after which it would be lost in my vast backlog of unread books, never to be seen again.
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