I ordered the Nook even though I am perfectly happy with my Kindle. The reason is quite simple I will check both sites before ordering and e-book and buy it from where it is cheapest, and then if I post a review of the book one of the things I will mention is the price difference. Hopefully if enough people do this we can get the price of e-books down to where they belong.
Also as to the Nook hardware I really like the way you can search through the color covers of the books. Right now I have 366 books on my Kindle and it's a royal pain to find them in series order.
I just hope to mythical Apple Tablet (if it ever comes out) will support Nook, Kindle and Sony formats !
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