I wonder if B&N pay publicists or enter into advertising agreements with the magazine for this kind of thing or if tech journalists get so high on the kool aid about upcoming gadgets they put them on the lists without holding on in their hand.
This is exactly how the Palm Pre was defined as the iPhone killer 6 months before it hit the market. Then it hit the market and tech journalists realised it was a piece of crap and no threat to Apple in any way.
I think the Nook looks great but we shouldn't proclaim it as an essential buy until it's released and people do real reviews on it.
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