Thread: This is why Amazon is going to win
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Old 11-16-2009, 04:45 PM   #37
fugazied
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The big players always win at these kinds of area simply because they are the only ones that the old media big players will deal with.

For example the mp3 market big players like Apple and Amazon tend to do well because they can lock in big music publishers more easily than smaller companies. In the ebook market, whoever cracks the print publishers paranoia first will profit the most.

Amazon has the marketing power in the Internet sector so have a pretty good standing with publishers and they have to work very hard to get simple things like international licensing. It doesn't mean Amazon will necessarily win, B&N also have a great relationship with print. But it be a battle between big corporations with some small niche publishers selling indie works in the margin.
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