Quote:
Originally Posted by khalleron
Sort of an ambivalent reason: most companies would simply expect/force you to buy new hardware, not offer to 'fix' your old hardware for free.
Most hardware is backward-compatible. Offering to make old hardware forward-compatible is practically unheard of. At least, I never heard of anyone doing this before.
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Not really, they've done it once already with the PRS-505. I believe Cybook did it recently by releasing a Firmware release to support ePUB.
Quote:
Originally Posted by pilotbob
Actually, it might be quite the opposite. Because they could continue to sell the ebooks from there store in BBeB format and ePub format to continue supporting the 500.
But, once they do this upgrade the 500 will no longer be limited to buying from the Sony store, but opens up a world of eBooks stores and libraries too.
So, by doing this they could be loosing sales.
Is the upgrade free?
Also, not sure why they dropped the discount. When the 505 came out they gave you $100 off on trade in. I guess because they 500's are all a year older now than the last offer.
BOb
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Not really, the money is in selling books not devices. First of most SONY customers are going to chose the SONY store over any vendor because of brand loyalty. Second look at SONY prices vs. other ePUB vendors and you'll see SONY has better prices on average. Yes SONY might loose a few sales to other stores but they now they will keep most of the sales in their pocket.
There is another business need that is harder to put a price tag and that is customer loyalty. By upgrading 500 models not only do they continue to make sales off of their customer;s purchases but they also make their customer's happy and that is worth much money that will translate to future sales.
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