I don't think Amazon will win at all. I think in the long run, they will lose. They reason being is interoperability is not there. I can take ePub books bought for my 505 and use them on a nook. I'm not locked into one company. I have the freedom to shop at multiple shops. Amazon doesn't give us this freedom. Amazon locks us in place. This is of course for DMRed content. If I was to decide I wanted to move to an iRex DR800G, I could do so and still keep my ePub content. I have choices that Amazon doesn't give me. To me, it seems that Jeff Bezos is a control freak. That's why he had Amazon create AZW and Topaz instead of just going Mobipocket.
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