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Certainly Amazon has a system that works, much like Apple. Has Apple taken over and "won" the computer market?
As Harry says there will be no one winner, but if the industry can come up with a standard format (which I believe will be epub) then the delivery mechanism can be built around it.
In the situation you present, the mistake was your own which caused the issues. I also once purchased a PDF book because it was listed as Adobe Format and did not specify PDF or EPUB. I was able to "return" the book and get a credit for it even though it was my own fault.
Epub is the answer and Sony will be there with their bookstore in about a month, B&N is going there, Project Guttenberg and Google Books are already there. Amazon is out in the cold all by itself at the moment. Who's going to win?
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