Thread: Coupon fatigue?
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Old 11-14-2009, 10:56 AM   #1
ASparrow
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Coupon fatigue?

Does anyone think there might be such a thing as coupon fatigue? That the attractiveness of a free book coupon deal suffers from over-extended exposure?

I'm letting my coupon expire this Wednesday, and plan to let the book go a un-couponed a month or so just to see what kind of effect that has, more out of curiosity around marketing psychology than any intent to make dollars.
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