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This recurring stuff about Amazon being a "Big Brother" and all always remind me how parents are generally worried that their children might die in an accident with a gun, and how when something like this happens the media reports the case with visibility, and yet the number one cause of death for children is drowning, mostly in pools.
So people regularly use the Internet and credit cards but are worried because Amazon stores their notes and bookmarks. Well, a lot of businesses will keep data about you, your patterns and habits that are much more sensitive, IMO, than a bunch of notes and bookmarks. And yet, people don't complain.
To avoid all the "Big Brothers" around you'd have to be a bona fide Luddite and go off the grid entirely. Like it or not, we trade bits and pieces of privacy for convenience, and we do it everyday.
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