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Yeah, it doesn't make a whole lot of sense, but BN is new to this whole ebook thing.
I can tell you though that stores are being told that sometime soon memberships and gift cards should be able to be applied to ebooks.
Are we sure that the nook isn't proprietary? In that case, you wouldn't have to go buy books exclusively from BN.com, which totally negates the disadvantage of BN.com being more expensive, correct?
They haven't told the stores yet about the file types. I know it can read PDF, but not sure about anything else. I only have a Sony and I'm not really familiar with types beyond PDF, the Kindle and .lrf.
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