Quote:
Originally Posted by calvin-c
One of the fundamental rules of marketing in a business which both sells directly and via a distribution chain is that, unless you're prepared to have your distribution chain stop selling your product, you don't undercut them.
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Absolutely. So publishers don't tend to sell paper books directly, and certainly not at any discount to the cover price.
But ebooks != pbooks.
Baen has been selling ebooks at /lots/ below the pbook price for the past 10 years, and it doesn't seem to have hurt their pbook distribution through the supply chain.