[Dulin's Books]

Originally Posted by calvin-c

One of the fundamental rules of marketing in a business which both sells directly and via a distribution chain is that, unless you're prepared to have your distribution chain stop selling your product, you don't undercut them.

..... If they undercut them drastically then they lose the distribution chain-and also their sales & advertising.....

Distribution chains don't exist because they're convenient, they exist because they're profitable for the publishers. Until that changes (about the time ebooks become universal? or when H*** freezes over? I'm not optimistic here-best I hope for is that ebooks will become 'normal', don't expect they'll ever become universal)........

Excellent point as well Calvin