If I'm certain I want a book then I will pre-order it. That way I don't have to remember what day the book is going to be released. For example, I just received the latest Morganville Vampire book. It is book 6 or 7 in the series, and I liked the previous books in the series, but I wasn't so excited about the book that I was going to remember the release date. Pre-ordering worked great.
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