Quote:
Originally Posted by llreader
The only good reason I can see is that there is pressure from publishers. Amazon already has better prices and more mindshare than the competition. If they offered the EPUB format, most of their competition would be crushed. It doesn't make sense to shut out customers.
The Kindle can continue to compete based on quality and features. Even if it dies, Amazon will still make more money than they would with a closed system. The Kindle will have served its purpose by creating the initial market and following.
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Depends on their profit margins for books and readers. Most likely they profit more on the readers, and are merely using the books to help push reader sales (similar to Apple using iTunes to push iPod sales).