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Apple has a lot of things they should be blamed for, but generally, they make some of the best products in their segments. Certainly the best designed products, and often the products with the best UI.
If any company can make a breakthrough in the media tablet/e-reader segment, it's Apple. Yes, likely it would come at a price, but right now, there isn't much to excite one out there, at any price.
As to the constant bitching about Apple's premium prices..., well if you compare genuinely equivalent units (and not just look at the parts bin), the Apples are usually not that far off. And frankly, there aren't many laptops or PCs I've seen, which have the look and feel, and are as much joy to use, as the uni-body Mac Books Pro, or the iMacs. And no, they usually don't break easily.
And the iPhone is great, and is popular for a good reason. I'd ran various cooked ROMs on HTC units for a few years before my current 3GSs, and there is just no comparison in terms of overall usability and elegance of function.
So, again: if Apple gets into this segment, it will be great news for all of us. Because after Apple has introduced its tablet/reader, and after it has paved the way in terms of UI, the cheaper knock offs will come, and then the real competition. Just like the iPhone ushered a new dawn in the smart-phone market.
If Apple doesn't push this envelope, we'll be stuck with rehashed versions of the same 6" reader for who knows how long....
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